I was setting up a post on my main blog introducing my two new books to the world and I thought it would be interesting to write a “making of” on this blog which is, after all, about my adventures in reading, WRITING and working from home … And the title of this piece explains it all, really – can tweaking your book titles change your sales profile?
Funny book titles equals higher sales? Hm.
My first book was called “Going it Alone at 40: How I Survived my First Year of Full-Time Self-Employment“. I realised there was a danger of people only reading the first part of the title and thinking it was a guide to empty nest syndrome or divorce, but it was my first book, so I could ‘leverage’ that and tell the world about my book…
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