Your Book Description is the first thing a potential reader sees when he or she goes to your book’s product page. If you’ve also got a print book, you’ll insert your Book Description on the back cover, as the Traditional Publishers do. There again, your potential reader sees that first before he or she opens the book.
I cannot emphasize enough how vital it is that your Book Description be the best it can be.
I’ve published six novels with Random House and HarperCollins, and have had book descriptions written for me by the publisher’s staff. Here’s how it works: you turn in your manuscript to your editor. Your editor may ask for revisions. You respond, turn the revised manuscript in, and your editor signs off on it.
Your manuscript then goes to a cover artist, a copy editor, the marketing staff, and a Book Description writer. This person typically…
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