It’s a common misconception that if your book secures a deal with a major publisher they will organise a lavish book launch and all you’ll have to do is show up in a new frock and graciously accept the toast.
This can happen, but only for the chosen few books that get the lion’s share of the marketing spend. The majority of traditionally published authors have to organise their own book launches, although publishers are often happy to make some kind of contribution. If you’re self-published, of course, you’re on your own.
A book launch is a major undertaking and to be honest I haven’t bothered with it for every book but, when I have, I’ve always felt glad I made the effort. After all, a book is a major personal achievement and one that’s worth celebrating.
If you’re organising a book launch, here’s what needs to be on your check-list:
- Notify your…